Which retail brand collaboration for a major film franchise generated over $1 billion in merchandise sales within just one year of the movie's release?

Major film studios often partner with retail brands to create limited-edition merchandise and cross-promotional campaigns. These collaborations can generate significant additional revenue streams beyond box office receipts and help extend a film's cultural impact. Test your knowledge about one of the most successful brand collaboration strategies in recent film history!

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LEGO's partnership with Warner Bros. for 'The LEGO Batman Movie' (2017)
Disney and Target's 'Frozen' merchandise collection (2013-2014)
Hasbro's 'Transformers' toy line with Paramount Pictures (2007)
Marvel and Adidas' 'Black Panther' apparel collection (2018)