Which celebrity pioneered the 'founder-first' business model in the beauty industry that revolutionized celebrity brand positioning by focusing on ownership equity rather than traditional endorsement deals?

Celebrity endorsements and brand collaborations have become a cornerstone of modern marketing strategies. How well do you understand the strategic decisions behind these high-profile partnerships? This trivia question explores how famous personalities have leveraged their personal brands to create successful product lines and business empires, transforming themselves from mere endorsers to powerful brand architects.

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Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Kylie Jenner with Kylie Cosmetics
Gwyneth Paltrow with Goop