Which retail innovation was first introduced by Broadway theaters in 2018 that revolutionized how show merchandise is sold to audiences?

In recent years, performing arts venues have transformed their retail experiences through innovative technologies and design strategies. From mobile ticket scanning to immersive merchandise spaces, theaters are reinventing how audiences interact with products before, during, and after performances. This poll tests your knowledge about a groundbreaking retail innovation that changed how Broadway theaters handle their merchandising.

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Digital kiosks that allow patrons to order merchandise for home delivery during intermission
Lobby-adjacent 'pop-up stores' that transform into themed retail experiences specific to each production
Merchandise vending machines with touchscreen interfaces and instant delivery systems
Subscription-based merchandise boxes mailed monthly to regular patrons