Which ancient civilization first designed specialized amphorae (storage vessels) with different shapes to visually merchandise different products to consumers?

The ancient world had sophisticated product design and retail experiences that shaped consumer culture for millennia. From the bustling markets of Mesopotamia to Roman shopping complexes, product design evolved to meet changing consumer needs. This poll explores how ancient civilizations innovated in product design to appeal to their target demographics, creating solutions that sometimes rival modern approaches in their elegance and functionality.

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Ancient Egyptians, who created distinct vessel designs for wine, oil, and grain to help illiterate shoppers identify contents
Ancient Greeks, who standardized amphora shapes by product type, allowing consumers to identify contents by the vessel's silhouette from a distance
Phoenicians, who developed color-coded clay vessels with unique handles for different imported goods in their trading networks
Romans, who created the first branded containers with producer stamps and distinct forms to signal quality to wealthy urban consumers