Which retailer pioneered the concept of 'festival retail marketing' with its Diwali-themed pop-up marketplaces in 2005, revolutionizing how Western brands approach cultural celebrations?

Traditional cultural celebrations drive significant retail sales worldwide, with brands creating specialized marketing campaigns around these events. Test your knowledge about how cultural traditions influence retail marketing strategies and how brands have innovated to honor diverse cultural celebrations while driving consumer engagement and sales.

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Selfridges
Harrods
Macy's
Galeries Lafayette