Which U.S. presidential campaign was the first to use 'micro-targeting' marketing techniques borrowed from retail customer insights to segment voters and deliver tailored messages?

Political campaigns have evolved dramatically with technology. From traditional door-knocking to sophisticated digital strategies, the way candidates connect with voters has been revolutionized. This poll tests your knowledge about a pivotal moment in political campaign innovation that changed how government officials engage with citizens and utilize retail-inspired strategies to 'sell' their platforms to voters.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign