Which religious text publisher pioneered the 'One Verse, One Life' marketing campaign that revolutionized how scripture is marketed by focusing on personal transformation stories?

The religious publishing industry has undergone significant transformations in recent decades, adopting modern marketing strategies while maintaining respect for sacred texts. Publishers have innovated in how they position, package, and promote spiritual content to reach both dedicated followers and seekers. This trivia question explores a groundbreaking marketing campaign that changed how religious texts are perceived and consumed in the modern marketplace.

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Zondervan with their NIV Bible series
Shambhala Publications with Buddhist sutras
Oxford University Press with the Quran translations
Vedanta Society with the Bhagavad Gita