Which celebrity's partnership with Nike created the first athlete sub-brand and is credited with revolutionizing the concept of celebrity endorsements in retail?

Celebrity endorsements have become a cornerstone of modern retail strategy, often transforming both the brand and the celebrity's career trajectory. Some partnerships have been game-changers in the industry, creating new benchmarks for customer demographics and sales techniques. Test your knowledge about one of the most influential celebrity-brand partnerships that redefined retail customer retention and brand identity in the athletic wear market.

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Michael Jordan with Air Jordan
Serena Williams with Nike Court
Tiger Woods with Nike Golf
LeBron James with Nike Basketball