Which pop culture product had a revolutionary 'anti-marketing' launch in 2016 where the creators released it with zero traditional advertising, relying solely on cryptic social media hints?

Pop culture is shaped by iconic product launches that capture the public imagination. From Apple's legendary reveals to Netflix's surprise drops, the way companies introduce products can create cultural phenomena overnight. This trivia tests your knowledge about a famous pop culture product launch that broke traditional marketing rules and became a case study in viral marketing strategy.

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Beyoncé's visual album 'Lemonade'
Pokemon Go mobile game
Stranger Things (Netflix series)
Rihanna's Fenty Beauty line