Which retail marketing campaign was praised for its authentic representation of Día de los Muertos (Day of the Dead) that helped increase the brand's cultural relevance without appropriating the tradition?

Retail marketing strategies often incorporate cultural traditions to create authentic connections with diverse consumer groups. This trivia question explores how major brands have successfully integrated cultural elements into their marketing campaigns while respecting traditions. Test your knowledge about the intersection of cultural sensitivity and modern retail marketing techniques that have resulted in memorable campaigns celebrating heritage and diversity.

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Nike's 2019 'Día de los Muertos' collection featuring orange marigold patterns and traditional symbols designed by Mexican artists
Walmart's 2018 'Celebrate Life' campaign that included sugar skull makeup tutorials and party supplies
Target's 2020 'Heritage Month' promotion featuring digital altars customers could personalize online
Amazon's 2021 'Global Traditions' marketplace highlighting discounted costume kits and themed decorations