Which iconic tagline was created in 1988 by advertising executive Dan Wieden for Nike, inspired by the last words of convicted murderer Gary Gilmore before his execution?

Behind every successful brand stands a powerful tagline that resonates with consumers and becomes part of our cultural vocabulary. These short phrases can define a company's identity for decades, drive marketing campaigns worth millions, and embed products in our collective consciousness. How well do you know the origins and impacts of these famous brand catchphrases that have shaped consumer behavior and pop culture?

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Just Do It
Impossible Is Nothing
Think Different
I'm Lovin' It