In retail design, what is the term for deliberately placing high-margin impulse purchase items near checkout areas?

Retail spaces are carefully engineered to influence consumer behavior in subtle ways. From the layout of the store to the selection of colors, music, and even scents, retailers employ various psychological tactics to maximize sales. This trivia question explores one of the most effective yet often overlooked retail design strategies that major brands implement to guide the customer journey and increase average purchase value.

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Point-of-Purchase Merchandising
Terminal Exposure Strategy
Conversion Zone Placement
Exit Funnel Marketing