Which gaming company pioneered the first successful in-game VR retail store where players could try and purchase real gaming merchandise without leaving their VR experience?

The intersection of gaming and retail has created innovative shopping experiences through virtual reality. Major gaming companies have been experimenting with immersive VR shopping environments that allow players to purchase physical merchandise through virtual storefronts. This poll tests your knowledge about one groundbreaking VR retail strategy that changed how gamers shop for merchandise.

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Valve with Steam VR Market in 2019, allowing Half-Life: Alyx players to browse and purchase physical gaming merchandise through virtual storefronts
Epic Games with Fortnite Virtual Shop in 2020, integrating physical merchandise purchases into their metaverse experience
Sony with PlayStation Home Shopping in 2018, creating a virtual mall exclusively for PlayStation VR users to purchase gaming peripherals
Microsoft with Minecraft Marketplace VR in 2021, letting players purchase real-world versions of in-game items through an integrated AR/VR experience