Which company is credited with launching the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and offer rewards?

Customer loyalty programs have become a cornerstone of retail strategy, helping businesses retain customers and gather valuable consumer behavior data. These programs have evolved significantly since their inception, transforming from simple punch cards to sophisticated digital ecosystems. Test your knowledge about the origins of modern customer loyalty programs and how they've shaped retail economics.

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• American Airlines (AAdvantage)
• Starbucks (Starbucks Rewards)
• Macy's (Star Rewards)
• Walgreens (Balance Rewards)

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