Which sporting goods retailer first introduced the concept of 'active zones' where customers could test products in simulated sporting environments before purchasing?

The sporting goods retail landscape has evolved dramatically in the last decade, with changing customer journeys and innovative store concepts reshaping how athletes and fitness enthusiasts shop. From traditional brick-and-mortar to omnichannel experiences, sports retailers have pioneered new approaches to engage customers. Test your knowledge about a groundbreaking store concept that changed the in-store experience for sports consumers!

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Nike with their 'House of Innovation' concept
Bass Pro Shops with their in-store fishing ponds and archery ranges
Adidas with their 'Runbase' testing tracks
Decathlon with their 'Sportscape' testing areas