Which product placement deal is credited with increasing sales by 65% after appearing in a 1983 film, becoming one of the first documented cases of successful movie product integration?

Product placement has become a billion-dollar industry in film and television. Major studios partner with brands to seamlessly integrate products into storylines, creating memorable moments that boost sales while helping finance productions. From obvious brand showcases to subtle background appearances, these commercial collaborations have transformed how audiences experience entertainment. Test your knowledge about some of the most influential product placements in cinematic history!

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• Ray-Ban sunglasses in 'Risky Business'
• Reese's Pieces candy in 'E.T. the Extra-Terrestrial'
• Coca-Cola in 'Blade Runner'
• BMW cars in 'The Spy Who Loved Me'

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