Which innovative marketing strategy did NASA primarily use to build public excitement for the James Webb Space Telescope launch?

NASA's James Webb Space Telescope (JWST) was one of the most anticipated astronomical instruments in history. Its launch in December 2021 was accompanied by a sophisticated marketing campaign to engage the public with this groundbreaking scientific achievement. This poll tests your knowledge about the marketing strategies used to promote this landmark astronomy project that has revolutionized our view of the cosmos.

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A real-time interactive website showing the telescope's deployment sequence with live commentary from astronomers
A series of pop-up planetariums in major cities featuring simulated Webb telescope imagery
A global competition for amateur astronomers to submit potential first observation targets
A collaboration with a major streaming service to release an 8-part documentary series before launch