Which candy brand experienced a 65% sales increase after its prominent placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial', where the alien was lured using these candies?

Product placement in movies has become a sophisticated marketing strategy that shapes consumer behavior and creates iconic brand moments. From subtle background props to central plot elements, these placements can significantly boost brand recognition and sales. This trivia question tests your knowledge about one of the most famous and successful product placements in film history that transformed a candy's market position.

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Reese's Pieces
M&Ms
Skittles
Hershey's Kisses