Which sports brand collaboration is credited with revolutionizing athlete endorsement deals and creating the modern sports signature product line?

Test your knowledge of game-changing brand partnerships that revolutionized the sports industry! In the competitive world of sports merchandise and marketing, some collaborations have transcended typical sponsorship deals to create cultural phenomena. These partnerships not only boosted sales but fundamentally changed how consumers interact with sports brands. Can you identify which groundbreaking collaboration truly changed the industry landscape?

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Nike and Michael Jordan (Air Jordan)
Adidas and Lionel Messi (Messi Collection)
Under Armour and Stephen Curry (Curry Brand)
Puma and Usain Bolt (Bolt Collection)