Which film franchise pioneered the modern cinematic brand universe model by being the first to earn over $1 billion in merchandise sales before its first film was even released?

The film industry has mastered the art of brand storytelling, creating iconic franchises that transcend the screen to become cultural phenomena. Beyond box office numbers, these franchises generate billions through merchandise, theme park attractions, and cross-media expansions. This poll tests your knowledge of how strategic brand storytelling has transformed simple film properties into global entertainment empires. Do you understand how Hollywood builds and monetizes its most valuable intellectual properties?

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Star Wars (1977)
The Hunger Games (2012)
The Phantom Menace (1999)
Marvel's The Avengers (2012)