Which religious publishing house dramatically repositioned its brand in 2018 by shifting from purely scholarly theological works to include mainstream spirituality products, doubling its market reach among millennials?

In today's spirituality marketplace, religious publishing houses face unique challenges in maintaining their brand identity while adapting to digital transformation. This trivia question explores how one of the world's oldest religious publishing brands successfully repositioned itself for the modern era while honoring its theological foundations. Test your knowledge about the intersection of faith traditions and contemporary brand positioning strategies.

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Ignatius Press, which expanded beyond Catholic academic texts to create the 'Illuminated Spirit' lifestyle product line
Orbis Books, which launched its 'Contemplative Action' platform combining traditional monastic wisdom with social justice advocacy
Zondervan, which rebranded its academic division as 'Theological Horizons' to appeal to progressive evangelical scholars
Shambhala Publications, which introduced its 'Ancient Wisdom, Modern Life' campaign targeting spiritual-but-not-religious consumers