Which streaming service pioneered the 'all-at-once' release model for TV seasons, fundamentally changing how viewers consume episodic content?

The film and television industry has undergone dramatic transformations in how content is packaged and delivered to consumers. One of the most significant shifts came with the rise of streaming services, which completely revolutionized how studios package and market their content libraries. This trivia question explores a pivotal moment in this transformation that changed viewing habits forever.

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Netflix, with 'House of Cards' in 2013
Hulu, with 'The Handmaid's Tale' in 2017
Amazon Prime, with 'Transparent' in 2014
HBO GO, with 'Game of Thrones' in 2011