Which innovative product advertising technique was first used in the 1982 film 'E.T. the Extra-Terrestrial' that revolutionized movie marketing partnerships?

The film industry has been transformed not just by storytelling techniques and special effects, but also by revolutionary product advertising strategies. From product placement that funded independent films to marketing campaigns that changed how movies are promoted, the business side of cinema has its own fascinating history. Test your knowledge about the landmark advertising innovations that shaped how we experience movies today.

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Reese's Pieces placement that increased sales by 65% after the film's release
Nike shoes product placement that created the first movie tie-in athletic shoe line
Apple Computer's first major film integration showing advanced technology
Coca-Cola's innovative virtual advertising insertion technique