Which groundbreaking retail partnership initiative launched in 2019 allows Broadway theatergoers to purchase authentic costume replicas directly through an augmented reality app during intermission?

In the performing arts world, strategic retail partnerships have become essential for theaters, dance companies, and concert venues to expand their revenue streams and enhance audience experience. These collaborations range from exclusive merchandise deals to innovative loyalty programs that bridge artistic experiences with consumer products. Test your knowledge about these creative business alliances that are reshaping the economics of the performing arts industry!

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Broadway BuyNow by Amazon
Stage to Street by Macy's
Curtain Call Collection by Bloomingdale's
Playbill Shop Interactive by Target