Which telescope manufacturer's partnership with NASA created the first successful omnichannel retail strategy for astronomy products, leading to a 300% increase in consumer telescope sales in the 1990s?

In the competitive world of astronomy equipment and space education, marketing strategies often involve partnerships with major research institutions. One of the most successful examples of this cross-industry collaboration has created a significant retail transformation in how astronomical products reach consumers. Test your knowledge about this famous marketing partnership that revolutionized both public engagement with astronomy and the retail landscape for telescopes and related equipment.

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