Which gaming company's loyalty program was the first to introduce a 'Battle Pass' concept that has since been widely adopted across the industry?

Gaming companies have revolutionized customer loyalty with innovative programs that go beyond traditional point systems. These programs have become essential competitive advantages in the industry, driving player retention and spending. Test your knowledge about one of the most successful gaming loyalty programs that changed how players interact with their favorite games and platforms.

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• Epic Games (Fortnite)
• Valve Corporation (Steam)
• Riot Games (League of Legends)
• Blizzard Entertainment (World of Warcraft)

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