Which Broadway musical pioneered branded merchandise by partnering with MAC Cosmetics to create a makeup line that became the largest selling celebrity collection in the company's history?

The performing arts world has seen fascinating brand collaborations that helped productions reach new audiences and secure funding. Major Broadway shows have partnered with corporations to create unique marketing campaigns, merchandise lines, and themed products. How well do you know these performing arts brand collaborations? Test your knowledge about a particularly innovative partnership that changed how Broadway shows approach marketing.

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Wicked
Hamilton
Rocky Horror Show
CATS