Which innovative marketing campaign is credited with pioneering viral marketing for films and helping transform a low-budget indie horror movie into a $250 million phenomenon?

Test your knowledge about groundbreaking marketing strategies that transformed film and television projects from potential flops to massive successes. The entertainment industry has seen some remarkable marketing campaigns that changed how studios promote their content. From viral internet campaigns to immersive experiences, these strategies have become case studies in effective entertainment marketing. Can you identify the campaign that revolutionized film promotion?

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The Blair Witch Project's 'missing persons' campaign that convinced many viewers the found footage was real
Deadpool's fourth-wall-breaking billboards and PSA videos featuring Ryan Reynolds in character
The Dark Knight's alternate reality game with websites and real-world scavenger hunts for Joker clues
Stranger Things' Eggo waffle partnership and 80s-themed experiential pop-up stores