Which sporting goods retailer first introduced the concept of in-store climbing walls for customers to test climbing gear before purchasing?

The sporting goods industry has seen remarkable retail innovations in recent years, transforming how consumers shop for their athletic gear and equipment. From interactive fitting rooms to virtual reality try-ons, brands are constantly pushing boundaries to enhance the shopping experience. Test your knowledge about one groundbreaking retail concept that changed how we shop for sports products!

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REI (Recreational Equipment Inc.)
Dick's Sporting Goods
Decathlon
Bass Pro Shops