Which retail innovation concept, introduced in the early 2000s, pioneered the 'story-driven retail' model where store merchandise and design completely change every 4-8 weeks based on different themes?

Retail innovation has transformed how companies engage with consumers, creating new shopping experiences and business models. From pop-up shops to AR fitting rooms, innovations reshape customer expectations and competitive landscapes. Test your knowledge about a groundbreaking retail concept that changed how we think about product discovery and consumer engagement in physical spaces.

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