Which celebrity's collaboration with Fenty Beauty set a new industry standard by generating $100 million in sales within its first 40 days and pioneering inclusive makeup with 40 foundation shades?

In the world of retail, celebrity brand collaborations have revolutionized marketing strategies and consumer engagement. These partnerships often lead to unprecedented sales spikes, viral social media moments, and cultural phenomena. Test your knowledge about one of the most successful celebrity product collaborations that changed retail trends and created a new benchmark for celebrity merchandising partnerships.

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Rihanna
Kim Kardashian
Lady Gaga
Selena Gomez