Which Broadway musical pioneered the use of 'immersive pre-show marketing' by transforming its theater's exterior and lobby into the musical's setting months before opening night?

The performing arts industry relies heavily on effective marketing to fill seats and create buzz around productions. From iconic logos to innovative experiential marketing campaigns, theaters and production companies have developed unique strategies to attract audiences. This poll tests your knowledge about some of the most successful marketing techniques that have helped Broadway shows become cultural phenomena and commercial successes.

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The Lion King
Wicked
Hamilton
Hadestown