Which innovative marketing strategy is credited with helping 'Hamilton' become one of Broadway's most successful shows before it even opened widely to the public?

The performing arts industry has undergone a significant digital transformation in its marketing approaches over the past decade. From Broadway to local theaters, dance companies to orchestras, the way these organizations connect with audiences has evolved dramatically. Test your knowledge about how performing arts organizations have adapted their marketing strategies to the digital age while maintaining the essence of live performance.

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The #Ham4Ham lottery performances outside the theater that went viral on social media
Traditional television advertising campaign featuring full musical numbers
Celebrity endorsements from Hollywood stars who had no connection to the show
Free streaming of the entire show on YouTube for one month before opening night