Which 1999 horror film pioneered viral marketing by creating a fake documentary and website claiming the footage was real, leading many viewers to believe the events actually happened?

The entertainment industry often creates groundbreaking marketing campaigns that transcend the films themselves and become cultural phenomena. From mysterious viral campaigns to innovative promotional strategies, movie marketing has evolved dramatically over the decades. Test your knowledge of one of the most revolutionary film marketing campaigns that changed how blockbusters are promoted forever!

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The Blair Witch Project
Scream
The Ring
Paranormal Activity