Which major architectural firm rebranded from SOM to Skidmore, Owings & Merrill LLP in 2021, expanding their visual identity to reflect their integrated design approach?

The architecture industry has witnessed significant evolutions in branding strategies as firms adapt to changing market demands. Major architectural firms often undergo rebranding to reflect their evolving design philosophy, expanded service offerings, or shifts in leadership. This trivia question explores a notable rebranding case that significantly impacted the architectural landscape and reflected broader industry trends toward interdisciplinary design approaches.

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The rebrand never happened - SOM has always been the shortened name for Skidmore, Owings & Merrill, which has maintained its original branding since 1936
Foster + Partners (previously Foster Associates)
Gensler (previously M. Arthur Gensler Jr. & Associates)
HOK (previously Hellmuth, Obata + Kassabaum)