Which outdoor apparel company was the first to introduce the 'Carbon Neutral' product certification and marketing strategy for its entire product line in 2007?

In the natural products industry, sustainability has evolved from a niche concern to a mainstream marketing strategy. Companies have implemented various approaches to reduce their environmental impact, but one breakthrough moment changed how consumers view eco-friendly products. Test your knowledge about this pivotal marketing development that transformed how natural products are positioned in the marketplace.

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Patagonia
The North Face
REI Co-op
Columbia Sportswear