Which 1999 film pioneered viral marketing in Hollywood with its 'found footage' campaign that made many viewers believe the events depicted might be real?

Test your knowledge about one of the most innovative marketing campaigns that changed how films are promoted in Hollywood! Before this groundbreaking approach, movie marketing was relatively straightforward with predictable press tours and traditional advertising. This campaign revolutionized film promotion by creating a mysterious narrative that extended beyond the screen, blurring the lines between fiction and reality, and engaging audiences in unprecedented ways.

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The Blair Witch Project
The Sixth Sense
Fight Club
The Matrix