Which transportation company famously abandoned traditional advertising and relied primarily on word-of-mouth and CEO-driven publicity stunts to launch its first mass-market electric vehicle?

Test your knowledge about one of the most iconic marketing campaigns in transportation history that revolutionized how we perceive electric vehicles. This campaign broke conventional advertising norms and transformed a struggling product into a global phenomenon. The strategy employed wasn't just about selling cars but changing public perception about an entire category of vehicles.

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Tesla with the Model 3
Nissan with the Leaf
Chevrolet with the Bolt
BMW with the i3