Which unexpected brand collaboration broke sales records in 2020 when it sold out in under 2 minutes, crashed websites, and created a resale market where items sold for 10x their original price?

In the fast-paced world of pop culture marketing, brand collaborations can generate massive buzz and become cultural phenomena overnight. Some partnerships seem unlikely but end up creating record-breaking sales and social media explosions. This trivia question tests your knowledge about one of the most unexpected and successful brand collaborations in recent pop culture history that changed how we think about cross-promotional marketing strategies.

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McDonald's x Travis Scott (The Travis Scott Meal & Merchandise)
IKEA x Off-White (The MARKERAD Collection)
Crocs x KFC (The Fried Chicken Clogs)
Supreme x Oreo (The Red Designer Cookies)