Which gaming company pioneered the use of an elaborate alternate reality game (ARG) called 'I Love Bees' as part of their product launch strategy?

The gaming industry is known for its spectacular product launches that generate massive hype and engagement. From midnight release parties to elaborate ARGs (Alternate Reality Games), gaming companies have pioneered innovative launch strategies. Test your knowledge about one of the most legendary product launches in gaming history that changed how the industry approaches game releases.

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• Microsoft for Halo 2
• Valve for Half-Life 2
• Nintendo for The Legend of Zelda: Majora's Mask
• Sony for God of War II

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