Which gaming company first introduced a widespread 'Game Master' customer service model, where staff members would appear as in-game characters to assist players with issues in real-time?

The gaming industry has revolutionized customer experience over the decades, constantly pushing boundaries to create more immersive and personalized interactions. From early arcade communities to modern virtual reality ecosystems, gaming companies have pioneered innovative approaches to user engagement that many other industries now emulate. Test your knowledge about a significant customer experience breakthrough that changed how players interact with gaming worlds!

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Blizzard Entertainment with World of Warcraft
Sony Online Entertainment with EverQuest
Electronic Arts with Ultima Online
Square Enix with Final Fantasy XI