Which gaming retail innovation was first introduced in 2004, fundamentally changing how PC games were distributed and purchased?

The gaming retail landscape has evolved dramatically over the past two decades. From physical game stores with midnight launches to digital marketplaces and subscription services, the way games are sold and distributed has transformed consumer purchasing behavior. This poll tests your knowledge of a pivotal moment in gaming retail history that changed how games are sold and consumed.

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Valve's Steam digital distribution platform
GameStop's PowerUp Rewards loyalty program
Electronic Arts' Origin digital store
Microsoft's Xbox Game Pass subscription service