Which mythological figure would be LEAST appropriate as the inspiration for a sleep aid product brand?

Throughout history, mythological deities have been associated with specific domains, powers, and symbols - much like modern product branding! These ancient 'brand associations' have influenced marketing and product design for centuries. Test your knowledge of how mythological figures might translate to modern product development and branding strategies in this challenging trivia question.

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Hypnos, Greek god of sleep who lived in a dark cave where the sun never shines
Morpheus, Greek god of dreams who could appear in any form in people's dreams
Nyx, Greek goddess of night whose dark chariot brings darkness across the sky
Eris, Greek goddess of discord who delighted in conflict and strife at gatherings