Which major outdoor retailer changed its iconic logo color in 2011 specifically to highlight its commitment to wildlife conservation and sustainable practices?

Many eco-conscious brands have evolved their visual identities to reflect their commitment to sustainability and the natural world. Behind these color transformations are fascinating stories of brand repositioning and environmental awareness. Test your knowledge about a notable color shift in the conservation retail space that sparked industry-wide trends.

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Patagonia shifted from red to green in their mountain silhouette logo
REI moved from brown to forest green in their pine tree emblem
The World Wildlife Fund (WWF) changed their panda logo from black and white to include green accents
The North Face adjusted their mountain logo from blue to earth tones