Which company holds the Guinness World Record for the most expensive logo redesign, costing approximately $211 million?

The world of brand identity has its own fascinating records! While most companies invest significant resources in their logos, some have gone to extraordinary lengths, setting world records in the process. Test your knowledge about the intersection of famous logos and world records. Do you know which brand holds the title for the most expensive logo redesign in history? The answer might surprise you!

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