Which Broadway production pioneered the digital lottery ticket system that revolutionized accessibility and created a new marketing phenomenon in theatrical retail?

In the competitive world of performing arts, theatrical productions have always needed innovative marketing strategies to stand out. The 2010s saw a revolutionary approach that changed how Broadway shows were promoted and sold. Test your knowledge about one of the most significant retail innovations in modern performing arts history that transformed audience engagement and ticket sales.

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Hamilton (2015)
The Book of Mormon (2011)
Wicked (2003)
Dear Evan Hansen (2016)