Which major retail brand was first to create a dedicated virtual world experience in Roblox, pioneering branded gaming metaverse integration in 2019?

In recent years, major retail brands have been rushing to establish their presence in virtual gaming worlds and metaverse platforms. These digital brand integrations represent a fascinating convergence of retail marketing strategy, blockchain technology, and gaming culture. This trivia question tests your knowledge about which major retail brand made the earliest significant move into the metaverse space with a dedicated virtual world experience.

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Nike (with Nikeland)
Vans (with Vans World)
Gucci (with Gucci Garden)
Walmart (with Walmart Land)