Which major international retailer famously used the 'distance from highways' as a key metric in their geographic expansion strategy, leading to unexpected success in rural markets?

Retail companies use sophisticated geographic analysis when planning international expansion. Understanding customer demographics, cultural preferences, and location-specific shopping behaviors across different regions can make or break a new market entry. This trivia question tests your knowledge of a famous retail expansion strategy that defied conventional market analysis predictions.

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IKEA - using highway visibility for store location planning
Walmart - analyzing rural highway access patterns to reach underserved communities
Carrefour - mapping European highway networks to determine cross-border expansion routes
Aldi - using highway proximity to optimize their distribution network efficiency