Which celebrity's partnership with Fenty Beauty broke industry records by generating $100 million in sales within its first 40 days, revolutionizing inclusive makeup marketing?

Celebrity endorsements have revolutionized retail marketing strategies, creating powerful brand associations that resonate with consumers. From athletic wear to beauty products, famous personalities have helped transform ordinary products into must-have items through strategic partnerships. Test your knowledge about some of the most impactful celebrity-brand collaborations that changed the retail landscape and set new standards for marketing campaigns.

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Rihanna
Kylie Jenner
Lady Gaga
Selena Gomez