Which linguistic device was deliberately employed in creating the Tony the Tiger slogan 'They're Gr-r-reat!' to enhance brand recognition?

Brand mascots often employ specific linguistic features to enhance memorability and create emotional connections with consumers. From phonological patterns to carefully crafted speech styles, these mascots represent fascinating intersections of marketing strategy and applied linguistics. Test your knowledge about how language shapes these iconic brand representatives and their impact on consumer psychology.

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Phonological lengthening (extending sounds for emphasis)
Code-switching (alternating between two languages)
Syntactic inversion (changing normal word order)
Semantic narrowing (restricting the meaning of a word)